Arla White Wednesdays

Arla White Wednesdays

Integrated Campaign

Client:

Arla

Ambition

To raise awareness about Arla’s farmer-owned status and champion the UK dairy industry in the process.

Solution

We turned every Wednesday in December white and named them Arla White Wednesdays.

The fully integrated campaign set about informing a sympathetic, dairy-loving nation that they could support the future of dairy simply by choosing Arla products, as all profits go directly to the farmers and their families.

From a Farmer Christmas film that went viral, a giant milk fountain on the South Bank and a herd of white cows roaming around London, to in-store POS, magazine ads and 100s of staff and farmers handing out Christmas cards, it was all about getting our farmer-owned message out there in the run up to Christmas.

In addition to achieving outstanding results, the campaign laid strong foundations for Arla to continue sharing their farmer-owned story into in the future.

Results

25% increase in spontaneous awareness of Arla, reaching its highest ever level

Over 2.5m views of our Farmer Christmas campaign film

17m reached across Facebook and Twitter, 2.3m reached in press

2.5m social engagements with a 15.21% engagement rate

17,000 unique visitors to our website

More work