Foster’s Comedian in Your Pocket

Foster’s Comedian in Your Pocket

Application Design

Client:

Heineken

Ambition

Engage drinkers in Foster’s comedy platform in the on-trade but without the complexities and expense of hosting live gigs in multiple venues.

Solution

Introducing Foster’s Comedian in Your Pocket – a mini stand up gig on your drip mat across UK pubs. A campaign which took Foster’s Comedy to the on-trade through a clever use of technology.

We partnered with Blippar to create the world’s first augmented reality comedian. All drinkers needed to do was scan our special drip mats using the Blippar app on their phone to see the special stand up show.

Working with the comedian and one line specialist Gary Delaney we produced 50 exclusive jokes which Gary performed. Each was played at random and provided great dwell time entertainment over a pint of Fosters amongst drinkers.

More work