NBA House

NBA House

Content Marketing Campaign

Client:

NBA

Ambition

Share the magic of the NBA with millions of fans via outstanding branded content from NBA House Madrid.

Solution

Based on an overarching idea of ‘NBA House Rules’, our ‘Blueprint’ design gave us a unique, technical visual identity to wrap the films we created.

Our content – stings, sizzle reels, 3D animations, alphas and edits – was used throughout NBA House, on giant screens in and outside the venue as well as worldwide on social media.

In addition to the pre-created event content, we captured all the daily event action and delivered 3 quick-fire, action-packed edits per day, which were shared across NBA’s social platforms.

The end result? Fans from around the world shared the passion and drama of NBA House, driving major growth of NBA social and digital platforms and audiences.

Results

NBA platforms reach 42.1m

Total reach on partner platforms 7.6m

Total post clicks globally 2.7m

12.3k total shares of NBA House content across NBA and partner channels

Total media value of social media impressions: $4.9m

More work