The Court Is Yours

The Court Is Yours

Integrated Campaign

Client:

Nature Valley

Ambition

Leverage Nature Valley’s™ position as Official Snack Bar Brand of the Lawn Tennis Association (LTA) to fuel British Tennis, by encouraging greater participation at Grassroots level.

Solution

The Court is Yours. An integrated campaign with a simple objective; get more people to play more tennis, more often. It doesn’t matter how bad, or mad you are, just pick up a racket and play at your local park, club or even against your garage door. Get out there and make the court yours.


The campaign launches Nature Valley’s™ new Coconut and Almond flavour protein bar and is led by 60 second content film and social campaign, which brings to life the real, everyday side of tennis with park players young and old – the hits, the misses and mini-fist pumps.

Nature Valley’s™ new brand Ambassador; British No. 1 Johanna Konta will also feature throughout the campaign starring across social, OOH, brand experience and shopper promotions in key retailers. 

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