Wimbledon Arrivals Campaign 2017

Wimbledon Arrivals Campaign 2017

Brand Experience

Client:

Wimbledon

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Ambition

Build anticipation and excitement amongst visitors to SW19

Solution

We brought to life the AELTC’s global positioning “In Pursuit of Greatness” and in doing so interrogated, investigated and celebrated examples of how greatness is pursued with a relentless obsession by everyone involved in making The Championships what it is. We showcased the individuals and their stories conveying the commitment and dedication it takes to stage one of the worlds most iconic sporting events.

From reseeding the courts to training the ball boys and girls, from ensuring the strawberries are perfectly fresh and the flowers are pantone matched, the tournament is a year in the making. The campaign was communicated at key travel hubs, inside the grounds at the AELTC and in the world famous queue, ensuring visibility to hundreds of thousands of tennis fans. 

Results

Over 500,000 tennis fans engaged
Our campaign # was used over 50,000 times with social reach of 21m

More work