Glenfiddich Now Fuels Transport Fleet From Whisky Residues

Glenfiddich, the world’s most-awarded single malt Scotch whisky, has launched a pioneering ‘closed loop’ sustainable transport initiative. The project will make it the first global spirits brand to run its delivery fleet on green biogas made from the residues of its own distilling process. 

Using a unique technology developed by its parent company William Grant & Sons, the Glenfiddich distillery at Dufftown in north-eastern Scotland converts its production wastes and residues into an Ultra-Low Carbon Fuel (ULCF) gas that produces minimal carbon dioxide and other harmful emissions. 

Fuelling stations have been installed at the distillery, and the biogas is now powering specially converted trucks that handle the transportation of the Glenfiddich spirit at all stages of its production at the Dufftown distillery through to bottling and packaging – a journey that covers four William Grant & Sons’ sites in central and western Scotland. Local road users will soon get used to seeing trucks bearing the proud statement: ‘Fuelled by Glenfiddich – turning whisky waste into Ultra-Low Carbon Fuel’. 

In keeping with Glenfiddich’s tradition of being a pioneer in whisky, they have spent more than a decade exploring new processes and techniques to create a sustainable future. A total embodiment of the global campaign, ‘Where Next?’, Space created and distributed new wraps for a growing new fleet of trucks in partnership with vehicle manufacturer, Iveco. 

Paired with video content created for social and PR, Space’s goal was to help tell Glenfiddich’s incredible road to 99% sustainability within the ‘Where Next?’ global platform. Digging deeper into the route of Glenfiddich’s mission, the motion animations follow a grain through its life at Glenfiddich from field to fuel. Echoing the now self-sustaining cycle that embodies their restless mission to go beyond convention in everything they do.

“It has taken more than a decade for Glenfiddich to become the first distillery to process 100% of its waste residues on its own site, then to be the first to process those residues into biogas fuel to power its trucks, and finally to be the first to install a biogas truck fuelling station supplied by our on-site renewable energy facility. “Across the entire production lifecycle, the biogas reduces carbon dioxide (CO2e) by over 95% and other harmful particulates and greenhouse gas emissions by up to 99% when compared to diesel and other fossil fuels. Each truck will displace up to 250 tonnes of CO2e annually, which has the same environmental benefit as planting up to 4,000 trees every year - the equivalent of displacing natural gas, a fossil fuel, from 112 households.”
William Grant & Sons’ Distilleries Director
“Our consumers have a maverick mindset that encourages us to push boundaries. As a family-owned business we think in the long term whether our focus is on the sustainable measures we employ at the distillery or on producing the world’s most awarded single malt. Our green biogas transport fleet is absolutely in line with our brand ethos of ‘Where Next?’ - always challenging ourselves not to rest on our past achievements but to always look for what is coming next.”
Glenfiddich Spokesperson

Going Beyond | Fuelled by Glenfiddich

The ‘Fuelled by Glenfiddich’ breakthrough is an example of the brand’s actions to reduce the environmental impact of its production process. It is one of a range of sustainability activities taking place across William Grant & Sons’ wider business in line with the Scotch Whisky Association (SWA)’s roadmap to achieve targets set out under the United Nations’ Sustainable Development Goals, which will be the main focus of the UN COP26 Climate Change Conference in Glasgow this November. 

The SWA’s four principal areas for industry action are: tackling climate change by having net-zero greenhouse gas emissions by 2040; moving to a circular economy by making all packaging reusable, recyclable or compostable by 2025; hitting responsible water use targets by 2025; and caring for the land through the active conservation and restoration of Scotland’s peatland by 2035. 

After launching Glenfiddich’s green biogas vehicles, William Grant & Sons will scale up the de-carbonising benefits of the Ultra-Low Carbon Fuel closed-loop process across its entire transport fleet and its industry supply chain and is planning to make the technology available across the Scottish whisky industry to support the decarbonisation of transport in line with the UK and Scottish governments’ net-zero targets. 

Adapted press release originally appeared on William Grant and Sons’ website.

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