Space: Campaign School Report 2022

Space is celebrating it’s third Campaign School Reports inclusion, the publication’s annual assessment of the top agencies in the UK.

The agency scored a 6 out of 9 with the magazine summarising it’s 2021 performance.

The Campaign write up on Space was as follows…

Space came out of 2021 with four new pieces of business to balance out the completion of three projects in the form of Gü Puds, Heineken UK and Star Pubs & Bars. The result is that the independent agency, which has increased its income by £300,000 year on year, is one up client-wise from the previous year.

The new clients were Discarded Spirits Co., Asahi UK, Gold & Green and Portmeirion, with sustainable drinks line Discarded Spirits being its biggest win. Space is no stranger to a beverage, having picked up Discarded’s parent company, William Grant & Sons UK, in 2020.

This year Space released a new global platform, “Where next?”, for William Grant & Sons’ whisky brand Glenfiddich, featuring the stag from its logo. The campaign included a special 3D billboard in Piccadilly Circus.

With the limitations of Covid-19 easing, the agency used 2021 to create more of its standout out-of-home campaigns. Space launched “The world’s most rubbish bar” in October, a sustainable pop-up bar in Shoreditch, to promote Discarded in a fun and informative campaign.

The agency is practising what it preaches when it comes to the environment, having achieved certification with Planet Mark, pledging to reduce its carbon footprint by at least 5% each year. Space will work to set more sustainability targets now that certification has been achieved.

There is now an even split between men and women working at Space but the agency has more work to do in terms of its ethnic diversity. There has been no improvement to figures in permanent staff since the previous year and black, Asian and minority ethnic representation among senior staff has fallen to zero. Its 2022 target is to have 15% of its staff and senior staff from a BAME background.

Space returned to growth in 2021. We welcomed four new clients (Discarded, Asahi, Gold & Green and Portmeirion) while extending our responsibilities with William Grant & Sons and General Mills. Driven by our obsession for unconventional creativity, highlights included Glenfiddich Piccadilly Circus 3D activation, Hendrick's immersive bus shelters, "The World's Most Rubbish Bar" with Discarded and our Haagen-Dazs search for Germany's next entrepreneurs. We invested heavily in talent development while our sustainability and DEI agendas moved forward with "Planet Mark" certification and "Creative Access" DEI training partnership. Strong progression setting our clients and ourselves up for an even stronger 2022
2021 in the agency's words

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