Luxury ice cream brand, Häagen-Dazs, has unveiled its first pop-up Ice Cream Shop at John Lewis’ flagship store on Oxford Street, London.
Embarking on its mission to bring joy to the summer season, the Häagen-Dazs Ice Cream Shop opens from Tuesday 13th June for three months where visitors are invited to step into a world of indulgence and create the ultimate ice cream serve of the summer.
Designed and produced by creative agency Space, the pop-up environment features a main ice cream counter, Häagen-Dazs branding throughout and seating for 22 customers to relax and indulge in their favourite ice cream.
The Häagen-Dazs Ice Cream Shop will offer a selection of classic Häagen-Dazs flavours including the beloved Salted Caramel as well as the newly launched Häagen-Dazs x Pierre Hermė Macaron Collection. The pop-up will feature new, exclusive flavours currently not available in the UK, including Cookie Dough Chip and Raspberry and Lemon Sorbets. Ice cream lovers will also have the choice of an array of delicious toppings and mouth-watering sauces. Häagen-Dazs mini cups and sticks will also be available, as well as a selection of drinks to enjoy with their ice cream creations.
The Häagen-Dazs Ice Cream Shop, situated on the third floor at John Lewis, marks the brand’s return to London for the first time since closing its Leicester Square store.
"Following the closure of our popular Leicester Square store, it is with great pleasure that we see the return of a physical Häagen-Dazs shop in the UK for the summer. Back by popular demand, the Häagen-Dazs Ice Cream Shop aims to bring our “Don’t Hold Back” attitude to the capital, offering Londoners the ultimate ice cream indulgence this summer season."Jose Alves, Head of Häagen-Dazs UK
"We’re thrilled to bring the world of Häagen-Dazs to life in this exciting partnership with John Lewis. And to offer ice cream lovers the chance to enjoy the “Ice Cream of Ice Creams” in our beautiful and relaxing environment or to take them away to enjoy the sunshine outside."Dawn Cardy, Business Director - Brand Experience