Creative agency Space has produced a short social content film for William Grant & Sons to promote the auction of a limited edition Glenfiddich whisky in honour of the Spirit of Speyside Festival.
The Spirit of Speyside Festival, a popular whisky event attracting people from all over the world to Scotland’s biggest whisky producing region, was due to run over 6 days from 29th April 2020.
The event, however, was cancelled for the first time in its 21-year history due to the Covid-19 pandemic. In honour of the Festival and to support the local Speyside community, Glenfiddich will be producing 450 bottles of Glenfiddich 2007 Spirit of Speyside Distillery Edition 2020 hand-selected by Malt Master Brian Kinsman. Finished in a sherry cask, the whisky has been bottled at 65.7% ABV offering a silky smooth and sweet taste with a rich citrus and cinnamon apple fruitiness.
Each bottle will be hand-numbered 1-450 and each signed by Brian Kinsman.
The Glenfiddich festival bottlings will be auctioned on www.whiskyauctioneer.com from Wednesday 17th June 2020 to Monday 22nd June 2020 with all proceeds going directly to help and support local Speyside causes and those most affected by Covid-19; including Moray Food Plus, Keirans Legacy and NHS Grampian.
“The local community has been at the heart of Glenfiddich since 1887 when William Grant opened our distillery in Dufftown. We hope the release of the Spirit of Speyside Distillery Edition 2020 is a fitting tribute to William Grant and his legacy in the Speyside community.”Struan Grant Ralph, Glenfiddich Global Brand Ambassador
In addition to this whisky auction content, Space has also been supporting Glenfiddich with another initiative to engage global whisky drinkers during the Covid-19 lockdown. The London-based creative agency produced social content to promote the Glenfiddich Global Tasting event that ran on Instagram throughout Friday 24th April 2020. Struan Grant Ralph and the team of local market brand ambassadors staged a virtual Glenfiddich tasting in key markets across Europe, Asia, Africa, America and Australia to help bring the world together one dram at a time.