On Thurs 25th February 2021, creative agency Space ran an exclusive webinar for brand marketers entitled the Future of Brand Experience.

The 45-minute webinar featured an expert panel of guests including Karla Sloyan, Events and Experience Marketing Manager – Asahi UK, Arjoon Bose, Marketing Head – Culture and Brand Experience – General Mills, Lisa Fitzsimons, Associate Global Brand Director – William Grant & Sons and Jim Carless, Head of Integrated Brand Experience – Space.

The webinar, hosted by Melissa Brown, founder of Freyma, explored how brand experiences have evolved with the impact of Covid-19, the emergence of brand partnerships and the importance of community, the continual pursuit of innovation and what the future will look like once social distancing restrictions are lifted. 

The following is a selection of short edits from the webinar.