Arrivals Campaign

Enriching the Wimbledon experience with a unique story every year


Since 2012, Space has been entrusted by The All England Lawn Tennis Club to build anticipation and excitement for 500,000 annual visitors to The Championships.

Our “Wimbledon Arrivals” out-of-home campaign engages tennis fans from the moment they arrive in SW19, walk along the famous queue and into the grounds.

Each year, we have unveiled a new and different story behind one of the most iconic and prestigious sporting events in the world.

Immersing fans in the rich history of The Championships to heighten the emotional connection, we’ve shared the personal stories of iconic players and their Wimbledon achievements. Recounted the unforgettable headlines that have captured the world’s attention.

Celebrated the unsung heroes whose year-round dedication and preparation for the tournament makes Wimbledon possible. And, dramatised those pivotal moments passed, and yet to come as The Championships’ epic story continues.

To date, these campaigns have enriched the Wimbledon experience for over 4 million tennis fans.