Space has created a new creative campaign for Caorunn Gin; ‘A Delicious Slice of Life’ debuts a highly targeted summer media campaign in England & Scotland aimed primarily at young affluent premium gin lovers.

Caorunn is all about the simple pleasures of everyday life and moments well spent. Based on the insight that life’s best moments are not always planned, this new creative platform allows Caorunn to own these joyful ‘slices of life’, standing out in a category that often focuses on contrived occasions and complex flavours.

Bringing together unexpected moments with its classic gin and tonic apple serve, the campaign features a variety of relatable occasions which celebrate moments of everyday joy, across VOD, Social, Digital, Trade, Shopper and DOOH platforms, building awareness and driving purchase during June and July.

Brand-led ‘Delicious Slice of Life’ assets have been designed by Space to align chosen media with the delicious ‘Caorunn’ moments the target audience will recognise and respond to emotionally; an impromptu catch-up, a girls’ night out, a casual dinner, couples gathering, a midweek takeaway. All deserving of a celebration with something as delicious as the moments themselves.

Serve-Led assets are designed to drive relevance and show how the product addresses the needs of the consumer with a drive to purchase across Trade Ads, Social, Digital, OOH.

Product-Led assets are designed to drive purchase decision by overcoming shopper obstacles across Trade Ads, Sell Sheets, OOH, Shopper, Digital.

Full motion and subtle motion Digital 6 Sheets feature across the cities of Glasgow and Edinburgh.

Large format digital portraits in Glasgow Expressway Tower, Southern Gateway.

Static Digital 48 sheet at Kelvinhall Bandstand.

META social (static, motion & carousel) campaign features a girls’ night in, a girls’ night out, a couples’ takeaway (gathering?), plus serve and product-led assets on reels and stories.