Space launches Lavazza Chilled Ready to Drink Coffee range at Wimbledon 2026
Lavazza, the premium Italian coffee brand and Official Partner of Wimbledon, has been celebrating the launch of its new range of chilled Ready-to-Drink coffees at Wimbledon.
To raise awareness of the new product range and drive trial amongst tennis fans this summer, Lavazza delivered a chilled experience as a very popular centrepiece of the famous Wimbledon queue.
Designed and delivered by Space, the Lavazza chilled coffee zone provided Wimbledon guests who spent hours queueing, cool shelter from the sun and an opportunity to sit down to enjoy a delicious-tasting and refreshing full-sized free Lavazza chilled coffee, served up on a spectacular conveyor belt.
The activity has run for the two-week duration of The Championships, Wimbledon from Monday 29th June – Sunday 12th July.
The 2025 and 2026 Men’s Wimbledon Champion Jannik Sinner fronts the launch campaign for the range, which has four delicious flavours inspired by Italian coffee recipes: Cappuccino, Latte Macchiato, Cappuccino Tiramisu and Caramel Latte, with the Cappucino and Latte Macchiato flavours having been available at Wimbledon for guests to try.
Space has been responsible for all concept, design, production, and event management for the Lavazza chilled coffee activation at Wimbledon, where they have run previous Lavazza activations in recent years.
It’s been a great thrill to be reunited with Lavazza for the Wimbledon Championships 2026, and being able to help launch this exciting new development in coffee to the market. Fronted by world No. 1 and Wimbledon Champion Jannik Sinner, we have attracted Wimbledon guests to try one of the great new flavours in a chilled setting, through our conveyor belt service. Our team have consistently stepped up to deliver a first-class welcome and excite the audience about the launch and introduced some to their first taste of cold coffee. The feedback has been exceptional, it’s official - Wimbledon fans absolutely love it!David Atkinson, Managing Partner, Space
Wimbledon was the perfect place to share with consumers the new range of Lavazza Ready-To-Drink chilled coffee as we continue to delight fans in the Queue Activation Zone. Made with a blend of Arabica and Robusta beans, combined with smooth milk, it’s the perfect serve for guests who waited to walk through the gates of the Oldest Grand Slam in the world. Thanks to Space, consumers experienced a new way to enjoy Italian-inspired coffee offering a refreshing yet indulgent moment of pause for every consumer.Laura Muttillo, Senior Marketing Manager UK & Ireland
